Vine, often touted as the Instagram video killer, has now taken a different path than what was originally interpreted. What started as a way to share videos made with friends, has now transformed into its own mini-Hollywood. According to Vine's head of UX, Jason Mante, "We have a more heavy concentration of people who are creating stuff for lots and lots of people."
As never being a huge Viner, one thing comes to mind immediately - I saw Vines on the web than I did on the platform. This marked an unusual user behavior in my opinion. Seeing it now as part of the entertainment industry makes more and more sense. Take a peek into Vine's evolved product strategy based on this insight here.